Fashion Friday: The man who began a cap business after twitter trolled his ‘big head

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A simple, harmless Twitter shout out for Michael White on his birthday started something sinister: a firestorm of social media trolls. But then a great idea was born later on.

Michael’s CEOTM collection of quality caps started shortly after his big head became the most popular topic.

Currently, the first reply to the tweet — which read “Truly the head of the company’ — has clocked over 5.3 million impressions.

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– Over 5.3 million people have seen the post

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And it is easy to see why. Fact is, sitting majestically on Michael’s shoulders is a heavy head.

I mean if you see Michael’s photo for the first time, you would think the image has been photoshopped – like enlarged by a software and placed on his not-too-broad shoulders. But it is all natural.

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“I was not too bothered about it. I have always been teased from Primary to Botwe [Mfanstsipim Senior High School] to Tech [Kwame Nkrumah University of Science and Technology]

“So it’s really nothing new. This one just made me surprised how just a “big head” can catch so much fire,” he tells Myjoyonline.com.

Some of the tweets were so funny, Michael said he had to laugh out loud at a couple of them.

But after the firestorm, a fashion idea was born.

“When I got to work some of my colleagues were talking about it trending in Nigeria and South Africa…there it hit me that I need to do something with this opportunity,” Michael said.

And he did, although his Narrow Road Records — an Accra-based record label — is not doing badly.

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CEO polo caps are made from high-quality cotton fabrics and suede-embroidered with a silhouette of the ‘majestic head’.

“The orders have started coming in,” Michael says, revealing he has gotten support from some Ghanaian celebrities who have mentioned his brand on social media.

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Michael hopes that anytime you buy a CEOTM polo cap, you will be sharing in a typical story of building a monument with the stones thrown at you.

“I want to use my story to encourage young entrepreneurs to make good of life’s ups and downs,” Michael counsels.

 

MyJoyOnline

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